Leadway Assurance Group, one of the foremost non-banking financial services groups, is set to roll out the third edition of its transformative Pages to Places campaign. This initiative, a book reading and donation drive is designed to spark a lifelong love for reading among 10,3000 Nigerian children across select five states and ignite their imaginations about building a brighter future. This campaign reflects the leading insurer’s Leadway’s enduring commitment to shaping young minds and supporting educational development, particularly in underserved communities.
By promoting a vibrant reading culture, Leadway’s Pages to Places initiative aims to inspire new dreams, reshape children’s narratives, and contribute meaningfully to Nigeria’s educational advancement. In previous editions, Leadway collaborated with prominent Nigerian authors such as BBunmi Aboderin-Talabi, Jude Idada, TitiUmaru, Victoria AfeInegbedion and Ayo Oyeku to bring storytelling, book readings, and the love for literacy donations to life.
The campaign has reached 24 schools across nine states, providing books and mobile libraries while also encouraging the facilitation of after-school reading clubs, creating a lasting impact beyond the classroom.
This year, Leadway Assurance Group will collaborate with renowned author and culture advocate Lola Shoneyin and other notable writers the convener of Akada Children’s Book Festival Bunmi Aboderin-Talabi in this third edition for a nationwide book reading and donation drive. The campaign will include visits to 10 public nursery/primary schools across Lagos, Kaduna, Ondo, Enugu, and Edo states, running from May 28 to June 5, 2025. This literary tour is poised to make a meaningful impact on the lives of the participating children, further reaffirming Leadway’s commitment to education, social impact, and the belief that every child, regardless of background, deserves access to knowledge, better dreams, and opportunities.
Mrs Kunbi AdeotiAishat Bello-Garuba, Divisional Director and Chief People Experience Officer at Leadway Assurance Head of Corporate Services, Leadway Group emphasised the initiative’s importance.
“At Leadway, we understand that every child may not be opportune to explore the world, but we trust that children can be transported there through the power of stories. In communities where dreams are limited by circumstance, ‘Pages to Places’ becomes a launch pad for limitless imagination, determined to inspire and empower more children through reading”, she said.
“Our commitment goes beyond providing books and promoting reading culture. We are dedicated to nurturing creativity, learning, and personal growth among Nigerian children. We aim to build stronger communities and inspire hope by expanding access to meaningful literacy to every child, regardless of their background. We understand that empowering children today lays the foundation for tomorrow’s leaders, and through this initiative, we are investing in a brighter and more promising future for these children”, Mrs Adeoti added.
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